Why Apple Is Redesigning Every Mac It Sells
Apple can’t keep up with the demand from AI users taking over its computers, so it’s redesigning almost everything. Bloomberg reports. Much of this demand comes from hobbyists and developers running AI agents locally Mac mini and Mac Studios instead of the cloud. Some Mac mini and Mac Studio orders will not ship for at least three months.
The flagship release is a high-end 14-inch and 16-inch MacBook Pro with a touchscreen and an OLED display, both firsts for the Mac, arriving late this year and early next year. A refreshed entry-level MacBook Pro and the first new iMacs in two years are expected this fall.
It’s the latest chapter in a busy year for Apple’s hardware business. The company already raised Mac prices across the board in June, citing the same memory chip shortage that is now delaying shipments and launching a supported by Klarna equipment rental program on July 28 to make its increasingly expensive lineup easier to afford.
Apple can’t keep up with the demand from AI users taking over its computers, so it’s redesigning almost everything. Bloomberg reports. Much of this demand comes from hobbyists and developers running AI agents locally Mac mini and Mac Studios instead of the cloud. Some Mac mini and Mac Studio orders will not ship for at least three months.
The flagship release is a high-end 14-inch and 16-inch MacBook Pro with a touchscreen and an OLED display, both firsts for the Mac, arriving late this year and early next year. A refreshed entry-level MacBook Pro and the first new iMacs in two years are expected this fall.
It’s the latest chapter in a busy year for Apple’s hardware business. The company already raised Mac prices across the board in June, citing the same memory chip shortage that is now delaying shipments and launching a supported by Klarna equipment rental program on July 28 to make its increasingly expensive lineup easier to afford.
