Real Money, Real Experts: Fixing More Than the Numbers: Counseling Strategies When Budgets Don’t Do the Trick with Jayne Larson and Alicia Lawrence
In this episode of Real money, real expertsDr. Brandi Baxter sits down with financial advisors Alicia Lawrence and Jane Larson to explore why real financial change goes beyond the numbers.
They discuss the power of motivational interviewing, empathy, and curiosity in helping clients discover the “why” behind their financial habits. From overcoming the fear of opening bills to negotiating 20+ credit card accounts, this talk highlights how mindset shifts — not just budgets — can drive lasting progress.
For financial professionals who are ready to focus less on spreadsheets and more on behavior, this episode offers practical insight for creating meaningful, sustainable change.
Show notes:
02:00 – Meeting guests: Alicia Lawrence and Jane Larson
03:00 – Shifting from “what to do” to understanding Why Behind the behavior of money
05:00 – Motivational interviewing and stages of change
08:00 – Emotional triggers, stress spending, and building customer trust
09:30 – Measure progress beyond numbers (confidence, mail opens, mindset shifts)
11:00 – Client Story: From avoiding bills to negotiating 20+ credit cards
14:00 -What led to the mentality shift?
15:20 – Advice for those in finance: Lead with curiosity and empathy
19:00 – Reflection questions that spark behavior change
20:50 – Two-year slide: Discomfort, resilience and sustainable planning
22:30 – How to contact + summarize the episode
Show notes links:
Learn more about wages and inflation here!
Learn more about inflation rates in the United States!
Learn more about Jayne & Alicia’s work here!
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