Burger King President Says GLP-1s Will Have ‘Impact’ on Industry

Burger King is preparing for a future where people still love fast foodjust less food. “This The GLP-1 movement it will have a profound impact on the industry,” he said Tom Curtisthe president of Burger King USA and Canada, in an interview with NBC News. The chain is already testing items like Whopper Bites and protein bowls to satisfy the changing appetite.

The stakes are real. A Gallup poll found that 11% of US adults are currently on a GLP-1 medication, nearly four times the number two years ago, and nearly half of GLP-1 users said they National Restaurant Association they have cut back on eating out. JPMorgan estimates that GLP-1 could wipe out $30 billion to $55 billion in annual revenue from the food and beverage industry by 2030.

Curtis said Burger King is in no rush to overhaul the menu just yet, as Whopper sales remain strong. The chain is building on its $2 billion Reclaim the Flame turnaround, which helped drive a 5.8% increase in same-store sales last quarter, reversing a 1.1% decline a year earlier.

Burger King is preparing for a future where people still love fast foodjust less food. “This The GLP-1 movement it will have a profound impact on the industry,” he said Tom Curtisthe president of Burger King USA and Canada, in an interview with NBC News. The chain is already testing items like Whopper Bites and protein bowls to satisfy the changing appetite.

The stakes are real. A Gallup poll found that 11% of US adults are currently on a GLP-1 medication, nearly four times the number two years ago, and nearly half of GLP-1 users said they National Restaurant Association they have cut back on eating out. JPMorgan estimates that GLP-1 could wipe out $30 billion to $55 billion in annual revenue from the food and beverage industry by 2030.

Curtis said Burger King is in no rush to overhaul the menu just yet, as Whopper sales remain strong. The chain is building on its $2 billion Reclaim the Flame turnaround, which helped drive a 5.8% increase in same-store sales last quarter, reversing a 1.1% decline a year earlier.