Creative Planning Acquires Commercial Insurance Firm
Creative Planning, an Overland Park, Kan.-based registered investment adviser with approximately $710 billion in assets under management and advice, has acquired Lovell Insurance Group, Lee’s Summit, Mo.;
Lovell Insurance Group was founded in He joined the Creative Planning team at John Lovell in 2017 as Director of Sales, Commercial Insurance, alongside Mike Pernice, Director of Operations and Georgia Williams as Director of Property & Casualty. The company has grown to serve top middle-market businesses in Kansas City and across the country.
The acquisition will strengthen Creative Planning’s business insurance capabilities, and allow the RIA to bring its business advisory services, including accounting, tax, legal, M&A, technology, payroll, retirement and wealth management, to Lovell clients.
“Our clients — current and future — will benefit seamlessly from insurance and risk management expertise along with wealth management, tax planning, estate planning, retirement planning consulting and investment advisory services,” Lovell said in a statement. “This powerful combination creates a truly comprehensive strategy that can provide business owners and their families with strong asset protection and lasting peace of mind.”
The move is part of Creative Planning’s larger efforts that include pension/401(k), accounting and tax, payroll, legal, M&A and consulting, human capital management, projections, technology and insurance/risk management.
In 2023, the organization BerganKDV foundin Bloomington, Minn. A professional services company with 600 employees, $2.5 billion in client assets and multiple business lines.
RIA SageView Consulting Group has acquired Last October, a retirement planning consulting firm specializing in retirement planning consulting.
And just last month, RIA Markham purchased Norton Accountants+AdvisorsAn accounting and consulting firm serving the Southwest Florida region for over four decades.
Creative Planning CEO Peter Malloch He recently spoke at Wealth Management EDGE. Last month, he stressed that he had no intention of taking the company public.
“We’ve gotten more and more equity every year moving through the thousands of labor partners we have,” he said. “That’s been the norm for the last 10 years, and I’d like to stretch it indefinitely if possible.”
In addition to going public, Malluk discussed issues facing the company and the industry, including private equity and innovation plans for a growing global footprint.
