Bonus Session: How AI Search is Redefining Trust in the Insurance Buying Journey
Bonus Session: How AI Search is redefining trust in buying insurance
RECORD June 17, 2026
AI-powered search is changing the way consumers find and evaluate insurance agencies, increasing trust, credibility and consistency as key visibility drivers. Agencies that follow these signals can increase visibility and connect with consumers more effectively.
Rich McCoy
Insurance search architect
Partnership
Experience.com
Agency Management Solutions
Disclaimer: The views and opinions expressed in connection with AI Labs are those of the contributors and do not necessarily reflect the official policy or position of the Agents for Technology Council (ACT), IIABA, or its subsidiaries and affiliates. The Program is for general informational purposes only and should not be construed as legal, investment or other professional advice. To obtain specific expert advice, you should seek the services of an appropriate specialist, for example, a lawyer or an accountant.
